Mr. Edgar Bronfman Jr., CEO
Warner Music Group
701 E. Joppa Road Towson, MD 21286
Dear Edgar:
I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Warner Music Group’s need to create a new business model targeting Gen-Y users. Enclosed you will find a prospectus for the report I mentioned describing digital distribution and promotion changes other record companies have implemented.
As you noted yesterday, Warner Music Group feels that it must modify the business model now in order to sell music to Gen-Y. I believe Proximity can work with you to devise a more comprehensive and realistic plan to achieve that goal.
We can provide you with customized survey and focus group results to help shape Warner Music Group’s image as a dynamic company. Our consultants can advise your sales force on promoting and distributing music through channels that appeal to Gen Y. In addition, we have trained student marketers who can sell merchandise (clothes, posters,etc.) at concerts and amongst their peers.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Warner Music Group's Gen Y business proposal. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
Ibrahim Y.
May 11, 2010
Mr. Edgar Bronfman Jr., CEO
Warner Music Group
701 E. Joppa Road Towson, MD 21286
Dear Edgar:
I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Warner Music Group’s need to create a new business model targeting Gen-Y users. Enclosed you will find a prospectus for the report I mentioned describing digital distribution and promotion changes other record companies have implemented.
As you noted yesterday, Warner Music Group feels that it must modify the business model now in order to sell music to Gen-Y. I believe Proximity can work with you to devise a more comprehensive and realistic plan to achieve that goal.
We can provide you with customized survey and focus group results to help shape Warner Music Group’s image as a dynamic company. Our consultants can advise your sales force on promoting and distributing music through channels that appeal to Gen Y. In addition, we have trained student marketers who can sell merchandise (clothes, posters,etc.) at concerts and amongst their peers.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Warner Music Group's Gen Y business proposal. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
Sincerely,
Yimaj Ibrahim
Associate Media Analyst
enclosure